I have to get the spring/summer collection online!
But before I can do that, I have to Photoshop every garment onto a clear blue sky background.
But before I can do that, I have to photograph every garment.
But before I can do that, I have to sew labels into every garment.
But before I can do that, I have to order more labels, since I'm almost out.
But before I can do that, I have to arrange a photo session of kids modeling the garments.
But before I can do that, I have to make the garments.
But before I can do that, I have to gather inspiration and come up with ideas.
But before I can do that, I have to sort out daycare so I can concentrate fully on my work.
But before I can do that, I have to set up my new overlock machine.
But before I can do that, I have to give the overlock machine I've been borrowing back to my mother-in-law.
But before I can do that, I have to clean her overlock machine out and pack it up.
But before I can do that, I have to wash all the spring/summer materials.
But before I can do that, I have to gather all my spring/summer materials together.
But before I can do that, I have to sort through the fall/winter materials to find all the spring/summer materials.
But before I can do that, I have to make room in my studio by holding a big sale on the winter/fall collection.
But before I can do that, I have to advertise the sale and announce the spring/summer collection in a newsletter.
And in order to do that, I have to get the spring/summer collection online!
Arg!
I've set a goal for myself: April 1st.
No joke.
On April 1st, the 2010 spring/summer collection will be online. Which means I have to get all the other priorities on my list done, and am scratching my head a bit as to how I'm going to actually go about doing that. More importantly, in which order!
Julie Andrews once sang, 'Let's start at the very beginning, it's a very good place to start'. Hmm. If I knew where the beginning was, I wouldn't be having this problem...
This kind of situation is typical for me, as a multi-tasking mamapreneur. It drives my husband crazy when he sees me starting another project when I haven't completed the last one. I admit, it drives me crazy too, but how else do I do it? Multi-tasking is all I know.
Being a mom is the very definition of multi-tasking, if you ask me. I don't know too many people who are capable of changing a diaper on a squirming kid while poking a straw through the little foil circle on a package of juice while googling something or other online all at the same time, unless it's a mom. I don't even think dads are capable of this kind of multi-tasking - it's got to be a mom thing. Men always finish what they start. Women are always starting something new.
I guess it's in my nature to mix it all up, and till now, it's worked for me. It'll work for me again, you just wait and see.
April 1st.
Spring/summer collection online.
No joke.
March 05, 2010
February 28, 2010
A 'Mamapreneur' in the making
Last summer I finally made a life long dream come true.
As a kid, I had this dream of owning my own shop. I would transform my room into a store all the time. I put price tags on my teddy bears, created my own promotional material, even turned a My Little Pony notebook into a booklet of receipts. Once I managed to get my parents and brothers to visit my 'shop', I relished the moment when I could place their purchases into one of my handmade totes, add a handwritten receipt and say 'Come again soon!' as they walked out the door.
The dream has been growing, gnawing, itching and festering inside me for years. As a grown-up, I was conditioned to do the responsible thing, which was to find a real job instead of pursuing the dream. As a result, the dream got pushed back into the realms of the 'If Only' category of my mind. The dream kept me awake at night. The dream followed be everywhere. The dream wouldn't let me go.
In the years that followed, events beyond my control took place that inspired (or perhaps forced) me to take a career leap from freelance graphic designer to fashion designer. I went to work full-time at an international fashion concern designing clothes for girls 7-14 and loved it while it lasted.
Things changed again almost four years ago when I gave birth to my daughter, Mia Leentje. 19 months later, my son Bram came along. Suddenly I was no longer a nine-to-five career gal, I was a mom. I was no longer researching the latest trends on WGSN; I was researching educational childrens' programming, sterilizing bottles and installing car seats. I couldn't see how I could ever become an entrepreneur with two toddlers running around the house in need of my constant care and undivided attention. The dream had to take its place even further back in my subconscious, so far back I almost forgot what the dream was.
Don't get me wrong! Being a mom is the best thing ever. Being a mom is what finally made the dream come back to life. When I had to stop working at the big fashion concern due to a knee injury, I found myself facing the deep, bottomless pit of unemployment and disability. According to the local unemployment agency, there was not a single job in the region that I was qualified for, or rather, that was qualified for me. One day my job coach suggested I start my own business. They would even foot the bill for a specialist to help me write my business plan! I was tickled pink - the dream went from the back burner to front and center faster than I could say 'chamber of commerce'.
So here I am, a half a year later, owner of my very own online shop where I sell my very own line of upcycled kidswear. Somehow I am managing to combine my professional expertise, motherhood and the dream into something tangible and real. I'm not just an entrepreneur, I'm a 'mamapreneur'.
I am working towards the next stage of my dream, which is to open an actual shop where I can hold workshops, create garments for my customers in an in-house studio and can actually say 'Enjoy, and come again soon!' instead of having to write it in an e-mail. Now, I run a virtual shop, which makes it possible to balance the amount of time I work with the amount of time I spend with my kids. I'm still a long way away from paying the mortgage on the profits, but hey, at least I won't have to quit my day job. Now that the dream is a reality, there's simply no stopping it.
As a kid, I had this dream of owning my own shop. I would transform my room into a store all the time. I put price tags on my teddy bears, created my own promotional material, even turned a My Little Pony notebook into a booklet of receipts. Once I managed to get my parents and brothers to visit my 'shop', I relished the moment when I could place their purchases into one of my handmade totes, add a handwritten receipt and say 'Come again soon!' as they walked out the door.
The dream has been growing, gnawing, itching and festering inside me for years. As a grown-up, I was conditioned to do the responsible thing, which was to find a real job instead of pursuing the dream. As a result, the dream got pushed back into the realms of the 'If Only' category of my mind. The dream kept me awake at night. The dream followed be everywhere. The dream wouldn't let me go.
In the years that followed, events beyond my control took place that inspired (or perhaps forced) me to take a career leap from freelance graphic designer to fashion designer. I went to work full-time at an international fashion concern designing clothes for girls 7-14 and loved it while it lasted.
Things changed again almost four years ago when I gave birth to my daughter, Mia Leentje. 19 months later, my son Bram came along. Suddenly I was no longer a nine-to-five career gal, I was a mom. I was no longer researching the latest trends on WGSN; I was researching educational childrens' programming, sterilizing bottles and installing car seats. I couldn't see how I could ever become an entrepreneur with two toddlers running around the house in need of my constant care and undivided attention. The dream had to take its place even further back in my subconscious, so far back I almost forgot what the dream was.
Don't get me wrong! Being a mom is the best thing ever. Being a mom is what finally made the dream come back to life. When I had to stop working at the big fashion concern due to a knee injury, I found myself facing the deep, bottomless pit of unemployment and disability. According to the local unemployment agency, there was not a single job in the region that I was qualified for, or rather, that was qualified for me. One day my job coach suggested I start my own business. They would even foot the bill for a specialist to help me write my business plan! I was tickled pink - the dream went from the back burner to front and center faster than I could say 'chamber of commerce'.
So here I am, a half a year later, owner of my very own online shop where I sell my very own line of upcycled kidswear. Somehow I am managing to combine my professional expertise, motherhood and the dream into something tangible and real. I'm not just an entrepreneur, I'm a 'mamapreneur'.
I am working towards the next stage of my dream, which is to open an actual shop where I can hold workshops, create garments for my customers in an in-house studio and can actually say 'Enjoy, and come again soon!' instead of having to write it in an e-mail. Now, I run a virtual shop, which makes it possible to balance the amount of time I work with the amount of time I spend with my kids. I'm still a long way away from paying the mortgage on the profits, but hey, at least I won't have to quit my day job. Now that the dream is a reality, there's simply no stopping it.
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