My son Bram is not only a handful physically, he is an entire armful emotionally these days. That makes sense, since the big little man just turned two.
Suddenly a day in Bram's life has become busy and mentally challenging when it used to be a matter of simply waking up, eating food, napping, eating food, playing, eating food and going to bed. Now he's dealing with big emotions, growing pains, pre-school, other kids... it's a lot for any man to handle, especially a two-year-old one. He's neither familiar with nor capable of multi-tasking yet! He has officially graduated from babyhood into the era of toughness and now needs to dress accordingly.
As Bram deals with these developmental leaps into big-boyhood, I am experiencing parallels with the mialeentje boys' collection I lovingly named after him, bramboy. Apart from the 'everlasting pants - for kids who won't stop growing', I am finding it difficult to come up with new and exciting boyswear that I can put the same amount of passion into as I do the girlswear. A girls' garment has endless possibilities when it comes to ruffles, ribbons and gathering... A boys' garment just doesn't - and shouldn't - require the same approach, but what approach it does require has quite honestly got me stumped.
When I look at Bram, I see that he needs to be able to run, jump, climb, fall, trike, roll over and fall some more and he needs the proper attire to do all that in. When it comes to making clothes, I tend to lean towards cute, not tough. In fact, my inspiration for boyswear tends to fizzle out after size 74 (18mo), and after that, it's just no longer okay to be cute. A little boy who can slosh through a knee-deep puddle, get stuck haflway up a tree or carry a log half his own size simply can't be seen wearing powder blue or anything with a teddy bear motief on it. No, now it's got to be made of heavy denim, camoflauge and canvas. It's got to have cargo pockets everywhere, big enough to hold a frog, two worms and at least half a cup of sand.
My affinity for girlswear comes not only from the fact that I worked as a professional girlswear stylist for years, but also stems from the fact that I am, in fact, a girl. I recognize what a girl needs, what a girl wants, what a girl simply can't live without. The fact is that boys don't really care what they're wearing, as long as it doesn't get in their way while they're trying to ride a trike over a pile of branches. I seriously doubt Bram will develop the same desire to pick out his own outfit every morning as Mia did when she turned two. I get the distinct impression he has more important things to think about, namely how fast he can get his hands on his HotWheels.
So, what to do about big little men? I don't think I'm prepared to give up on bramboy completely - there are simply too many green-minded parents out there who are interested in my eco-friendly upcycled clothes for boys. But perhaps the line needs to be exclusively for the littlest of little men. The ones who can still get away with teddy bear motiefs and powder blue. The big little men who are still little enough to be cute.
And as for the bigger big little men - I'll keep my eyes on Bram and keep you posted...
Showing posts with label product. Show all posts
Showing posts with label product. Show all posts
March 29, 2010
March 08, 2010
This Little Business Went to Market.
The most important thing I've discovered about being an entrepreneur isn't the product I'm trying to sell, it's finding people to buy it.
When I began my online business last summer, I made the naive assumption that word would get around and that my target group would simply find their way through the virtual jungle of the internet to my webshop. As familiar as I am with the utter vastness of the internet, I underestimated its virtually limitless virtual borders. There are exactly five zillion webshops specialized in kidswear all over the world wide web, and another zillion are being launched a day. These days, you need a virtual machete to hack your way through advertisements, spam and penis-enlarging products to get to what you're looking for. How on earth would I get the right people to my shop?
Like any beginning entrepreneur set on success, I wrote a business plan and executed various marketing research techniques to determine my target group. (Essentially this meant I went out with a questionnaire and a clip-board and asked people on the street how they felt about children's clothes.) Upon gathering my data, it was clear that my target group consisted of people exactly like me: 30-something 'green' parents.
So now that I knew who was most likely going to buy my products, I had to somehow pave a path on the internet for them to reach me. Then it occurred to me: I had to step outside the box and turn my virtual product into a tangible one. The way to do that was to set up shop. And since I don't actually have a shop to set up shop in, I figured I'd do the next best thing: go to market.
There are various market possibilities in Holland, most of which impossible for me to participate in. The weekly market, a sacred and protected phenomenon in this country, is made up of a select group of regulars and I'd need all sorts of permits and some influential friends to get into one. Then there are flea markets scattered throughout the country in large wharehouses that smell of urine, where anyone and everyone can set up a stall and sell the contents of their garages for next to nothing. I've tried to sell my products at a flea market like this with very little success. Sure, people liked my stuff, but one of my handmade dresses was outrageously expensive for flea market standards. Especially when customers could buy ten dresses for the same price at another stall... Needless to say, my first attempt at a flea market was also my last.
Last summer, while visiting my parents on beautiful Orcas Island, I set up a stall at the local farmer's market. It was an amazing experience! Not only was there an inspiring positive vibe among the other vendors, my target group was all around me and walking right into my stall! People were able to touch, feel, examine, take a closer look at and even sniff my products, which I am sure worked towards their ultimate decision to purchase something. After the summer was gone, I was sad to leave the island, and my target group, behind.
Then I found out about specialized markets for handmade goods in and around Holland. Apparently, there are lots of creative folks around here like me who set up at these markets to sell their crafts; slowly but surely, I was finding out about them. Unfortunately, as soon as I found them, I hit some obstacles. First of all, most of these markets are few and far between. Either they're located at the other end of the country, or they take place so sporadically, it's difficult to apply for one on time. Some of them are affordable, some are absurdly overpriced. I finally found a handmade market that was affordable (that is to say, I was 99% sure I'd earn back my investment) and took place relatively nearby. I packed up my kit and kaboodle and set up shop among a wonderful variety of artisan vendors. I was thrilled to bits - it semeed I had finally found a nitch!
Although I only sold seven items that day, I consider it to be the most successful market I've participated in to date in this country. Although the advantage of having an online business that can reach the far corners of the world pretty much speaks for itself, being able to offer my products in 'real time' and in real life to the right people has more advantages in the long run. But turning my virtual product into a tangible one had one chrystal clear advantage: it sells. Yep, this little business will be returning to market for sure.
When I began my online business last summer, I made the naive assumption that word would get around and that my target group would simply find their way through the virtual jungle of the internet to my webshop. As familiar as I am with the utter vastness of the internet, I underestimated its virtually limitless virtual borders. There are exactly five zillion webshops specialized in kidswear all over the world wide web, and another zillion are being launched a day. These days, you need a virtual machete to hack your way through advertisements, spam and penis-enlarging products to get to what you're looking for. How on earth would I get the right people to my shop?
Like any beginning entrepreneur set on success, I wrote a business plan and executed various marketing research techniques to determine my target group. (Essentially this meant I went out with a questionnaire and a clip-board and asked people on the street how they felt about children's clothes.) Upon gathering my data, it was clear that my target group consisted of people exactly like me: 30-something 'green' parents.
So now that I knew who was most likely going to buy my products, I had to somehow pave a path on the internet for them to reach me. Then it occurred to me: I had to step outside the box and turn my virtual product into a tangible one. The way to do that was to set up shop. And since I don't actually have a shop to set up shop in, I figured I'd do the next best thing: go to market.
There are various market possibilities in Holland, most of which impossible for me to participate in. The weekly market, a sacred and protected phenomenon in this country, is made up of a select group of regulars and I'd need all sorts of permits and some influential friends to get into one. Then there are flea markets scattered throughout the country in large wharehouses that smell of urine, where anyone and everyone can set up a stall and sell the contents of their garages for next to nothing. I've tried to sell my products at a flea market like this with very little success. Sure, people liked my stuff, but one of my handmade dresses was outrageously expensive for flea market standards. Especially when customers could buy ten dresses for the same price at another stall... Needless to say, my first attempt at a flea market was also my last.
Last summer, while visiting my parents on beautiful Orcas Island, I set up a stall at the local farmer's market. It was an amazing experience! Not only was there an inspiring positive vibe among the other vendors, my target group was all around me and walking right into my stall! People were able to touch, feel, examine, take a closer look at and even sniff my products, which I am sure worked towards their ultimate decision to purchase something. After the summer was gone, I was sad to leave the island, and my target group, behind.
Then I found out about specialized markets for handmade goods in and around Holland. Apparently, there are lots of creative folks around here like me who set up at these markets to sell their crafts; slowly but surely, I was finding out about them. Unfortunately, as soon as I found them, I hit some obstacles. First of all, most of these markets are few and far between. Either they're located at the other end of the country, or they take place so sporadically, it's difficult to apply for one on time. Some of them are affordable, some are absurdly overpriced. I finally found a handmade market that was affordable (that is to say, I was 99% sure I'd earn back my investment) and took place relatively nearby. I packed up my kit and kaboodle and set up shop among a wonderful variety of artisan vendors. I was thrilled to bits - it semeed I had finally found a nitch!
Although I only sold seven items that day, I consider it to be the most successful market I've participated in to date in this country. Although the advantage of having an online business that can reach the far corners of the world pretty much speaks for itself, being able to offer my products in 'real time' and in real life to the right people has more advantages in the long run. But turning my virtual product into a tangible one had one chrystal clear advantage: it sells. Yep, this little business will be returning to market for sure.
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