Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

May 07, 2010

Rain, Rain, Bugger Off.

It's raining. This sucks. The weatherman did tell me it would rain, but I wrote him a letter saying I didn't want it to, and included a petition signed by more than a thousand fictional people who agreed with me. He obviously didn't read it, because it still rained, despite my protest.

Mia seems convinced it would still be a fun idea to go outside, where it's absolutely gushing down rain and there are gale-force winds blowing at about three-hundred miles an hour. I'm afraid if I let her go out, she'll either be swept up by a gust of wind and carried away to Kansas, or a house will blow down right on top of her, showing only her curled-up red-and-white-striped socks.

Bram is so stir-crazy, he's bouncing off the walls. I decide to take them for a drive to distract them, and on the way back from going nowhere, I think it would be fun to make a sort of roller-coaster ride out of it by applying the breaks a few times in a row so we'd all lurch forward, as I cry over-enthusiastically 'Weeeee! So much fuuuun!' I find out the hard way that this was a very poor idea because Bram barfed his breakfast all over the floor as soon as we walked back in the house.

Now, Bram is creating a 'no-environment' for himself by doing all the naughty things he knows he's not supposed to do in a row. Mia is complaining that she has an owie on her foot and needs a band-aid pronto. Upon inspection, I see that her wound is nothing more than a freckle. I try to explain to Mia what a freckle is, by showing her the one on my face. She persists that it still hurts, and is now convinced mama needs a band-aid too. Mia is pleased, since her owie has miraculously healed once the band-aid is applied. I am not so pleased, since I'll be wearing a band-aid on my face for the rest of the day.

I decide now to preoccupy them by reviving the toys in the toy box in the kids' room. It's something I've been procrastinating because the toy box is so full of toys, it's actually quite dangerous to try to take one out. All the toys are piled on top of one another so precariously, that if someone were to disturb the pile by, for example, breathing too close to it, the toys would in all likelihood cascade on top of them and bury them alive. The only way to actually play with any of the toys is to dump the entire contents of the toy box onto the floor. This on its own provided some entertainment, and the kids actually started playing with stuff they hadn't seen since they were newborns. Success!

Now is a perfect opportunity to get some mialeentje marketing done! I switch on the computer and am about to go online when I realize I don't hear anything. Oh my god, it's silent... Have they killed each other?

I go in the room to check, which I should never do. As soon as she sees me, Mia decides her owie hurts again and starts crying. Misery loves company, so Bram decides he too is unhappy with the current activity. They both need a hug simultaneously, but do not feel like sharing mama or taking turns, resulting in some pushing, a significant amount of screaming and a whole lot of discontentment in general. I need to come up with a new activity, stat.

Jumping on the bed! They love to jump on the bed. I lure them to the bedroom and initiate the fun by jumping on the bed myself. Mia joins me without hesitation, but Bram looks a little apprehensive. Suddenly, I am regretting this idea, for fear that too much verticle motion might cause him to repeat this morning's barfing incident. I decide to take the risk and help Bram up onto the bed, figuring if he spews, it's about time I change the bed sheets anyway.

So we start jumping. Giggles and smiles fill the room and, for about thirty-five seconds, things are good. Then, I witness the inevitable - Mia and Bram bump heads. I should've seen it coming, since their heads are proportionally huge as it is, and the way they were cavorting all over the place, it was bound to happen. There was a millisecond of silence before Mia started wailing like a banshee. Bram (who is blessed with a titanium alloy skull) simply shook it off and immediately began jumping again, which caused Mia to fall off the bed and wail even harder. One more band-aid, coming up.

Now it's finally time for Bram's nap. Best case scenario, Bram goes down for a couple hours so I'll only have one child's needs to cope with. But Bram is two, which by definition means he will not do anything I want him to do. He has his own agenda, which would be fine if he were a 42-year-old man in a suit and tie, but not when he is a two-year-old boy who needs his diaper changed. Naturally, on this particular rainy day, Bram did not agree with my plan of going down for a nap. I put him to bed anyway, and subsequently listen to him lament for an hour from the confines of his crib. If he had an aluminum mug, you can bet he'd be banging it against the rungs of his prison-like confinement. I, on the other hand, was ready to pull my hair out at the sounds he was making. After much suffering and plugging of ears, I give in and take him out of bed. He was a free man.

A DVD it is, then. Which Disney favorite will it be this time? I may be the one with the remote, but Mia is the one with the power:
Me: 'Okay, kids, time for... Wall-E!'
Mia: (throwing her head back in protest) 'Noooooo! No Wauweeee!!'
Me: 'Okay kids, time for... Toy Story!'
Mia: (rolling over in agony) 'Nooooo! No Toyshoriee!'
Me: 'Okay, kids, time for... Finding Nemo!'
Mia: (getting impatient and irritable) 'Nooo-ooooo! No Nee-moooo!'
Me: 'Okay, Mia what do you want to see?!'
Mia: 'Doggie.'
Me: 'Sweetie, we have fifty different movies about doggies - which one do you want to see?'
Mia: (disappointed in mama, who is obviously not good at mind-reading at all)'Dogg-gie!'
Me: 'Okay kids, time for... Bolt!'
Mia: (throwing her head back and close to tears) 'Nooo! No doggieeee!'

Rather than going into a discussion with her about her definition of a doggie, I decide to put on a more challenging movie to get them completely engrossed: 'The Dark Crystal'. (If you don't remember this mid-80's movie because you were either too stoned, or not interested in the whole Jim Henson-plus-Brian Froud-equals-mystical-muppets thing, it's a semi-dark, rather weighty fantasy movie with extravagant muppets and Frank Oz does his falsetto voice for about 98% of the characters.) 'The Dark Crystal' works like a charm. Both kids are glued to the TV, overwhelmed by the bizarre puppet-critters and trippy colors. This should hold them for a good half hour at least. Okay, back to that marketing I need to do.

Instead of doing any marketing, though, I write this blog post. I am aware of the precious time I am wasting, but I can't seem to stop writing. They say you should never snuff out the flames of inspiration, and knowing me, the content of this post will keep me awake tonight if I don't get it off my chest. It's still raining, the kids are quickly losing interest in the freaky muppets and I am running out of ideas. On top of that, the weatherman is predicting rain all week. I'll just have to write another letter to him. Will you sign my petition?

April 23, 2010

'Me Time'

I love my kids. I love them with every inch of my soul, every drop of my existence. They are my inspiration, my reason for being. But I also love dropping them off at pre-school and leaving them there for a few hours, because that's when I get some well-earned 'me time'.

'Me time'. I never seemed to need it before I had kids. Back then, it was 'me time' all the time. I had so much 'me time', I didn't know what to do with it. Frankly, I was bored of it. I was with myself all the time, why should I spend extra time with myself?  And when my husband and I were together without kids, we not only had an abundance of 'me time' for ourselves separately, we also had an excess of 'us time'. At one point, we were sick of the sight of each other, we had so much 'us time'.

Now, things are different. 'Me time' is valuable commodity around here. Especially since the kids don't take 3-hour naps anymore in the afternoons. My husband and I battle for 'me time' regularly. Sometimes I will use going to the bathroom as an excuse to get an extra bit of 'me time', when it isn't actually my turn. And I'm convinced my husband will sometimes invent a chore that needs to be done outside in order to steal a bit of 'me time' for himself.

And when I finally do get those few precious hours of 'me time', I blow them. I vacuum, wash dishes, do the laundry, work on mialeentje marketing. 'Me time' isn't supposed to be wasted on household chores and work, is it? 'Me time', I'm sure, is for having a massage or a facial, enjoying fresh flowers, having a laugh, catching up on fashion trends in the latest issue of Elle, that kind of thing.

The thing is, though, that I get all that stuff during my non 'me time', with my kids I mean.
Having a massage, for example: If I should lie down anywhere, the kids see that as an invitation to jump on my back, which is better than any Thai massage you could pay any amount of money for.
As far as a facial goes: having kids pretty much means going around without make-up on anyway, so my face is in such good condition lately, I don't even need one!
As for fresh flowers: My daughter Mia can find a flower within seconds of being outside, with which she'll decorate the house and herself. So I am pretty much surrounded by fresh flowers, even if they are in the form of weeds, every day.
And catching up on fashion trends? To be honest, I never really paid any attention to trends anyway. I prefer to make up my own, and watch what Mia is doing. She is my trend guru when it comes to gathering inspiration for mialeentje.

Come to think of it, who says 'me time' has to be when you're by yourself? I tend to find lots of 'me time' opportunities throughout the day, like when the kids are busy playing in the dirt or when my husband is venting his frustrations about lousy drivers. For a moment, I can enjoy the sound of a breeze rustling the leaves or a particularly pretty birdsong and recharge my batteries until one of the kids get a dirt clot in its eye or my husband realizes I'm only half listening to him. So it was just a few seconds of 'me time', but a valuable few seconds nonetheless!

So, as it turns out, I actually get plenty of 'me time' satisfaction when it's not officially 'me time' at all! I guess I should re-define what I understand to be 'me time'. It's a time to rest, to think, to ponder, to dive into the lake of me... make that a dip my toes in the shallow end of the lake of me (a dive would simply take too long to manage in the few hours the kids are away). No, real deep self-exploration and peace of mind can only be achieved during an extended period of time of 7-9 hours, and the only time I can manage that is when I'm asleep. I guess I'll just have to rely on my subconscious to ensure I get the 'me time' I'm entitled to...

April 01, 2010

Viva La Social Media!

Social media. Without it, we'd be lost. I, for one, rely on Facebook to find out what my family and friends are up to, whether it's just acknowledging their status update or posting huge virtual hugs and kisses to my loved-ones (who all live in different hemispheres). It really is an ideal way to share banal information with each other, as if you were literally sitting in the same room together having a chat over a cup of joe.

But what is really so social about social media? According to my Facebook profile, I have something like 311 friends, which does not in any way whatsoever reflect my real social life. But it certainly gives me a warm fuzzy feeling inside when I see how many friends I've accumulated since joining Facebook. When it was the rage to 'unfriend', I didn't 'unfriend' anybody. Why should I? I like all my friends! On what basis would I 'unfriend' someone? That they invited me to join a ridiculous group or install a pointless application? I couldn't warrant that as an excuse, since I've been guilty of doing the same myself. No, all my friends are staying right where they are, regardless of how much they've spammed me in the past.

So social media has been blooming for years, and it's just now dawned on me, that it's not only the perfect way to reconnect and stay connected with friends and loved-ones (or perfect strangers, or old classmates I had crushes on), it's also the perfect way to spread the word about mialeentje! I'm also finding out that just about every entrepreneur who's anybody knew this already. (I am a bit defiant when it comes to online trends...) And it's all connected, thanks to the magic of internet feeds. Now I can write something on one site, share it onto another, follow it on a third and post it via a fourth. It's an automatic, instantaneous media offensive! I love it!

Lately, I've been following reactions on a Facebook discussion forum regarding blogs. I only just recently breathed life into my own little blog after having neglected it completely the past couple years (having another baby kind of got in the way...), and now that I've given it a new purpose and an extreme template make-over, I'm finding it to be a wonderful way to vent frustrations and share ideas and anecdotes in the hopes of inspiring like-minded souls. Literally minutes after posting, I got a few positive reactions and even some new followers! I've been 'liked'! And I like it.

I know now that if I want my webshop to succeed on the net, I need to dive into it and take full advantage of all it has to offer. The only problem is that, in my opinion, it has too much to offer. Let's take Twitter, for example. I have never, nor am I likely to ever, tweet anything. I blame my inferior mobile internet connection (with a connection speed that was considered fast in the 1980's), but in reality I am a little apprehensive about heaving yet another portion of social media on my already heaping plate. When I Googled 'mialeentje' recently, I found that I'd been tweeted about, which is even better. Someone found my little business interesting enough to tweet, and it wasn't even me! I see that as a compliment, as well as a relief that I didn't have to do it myself...

Social media is wonderfully time-consuming but it does pay off! Like everything else in entrepreneurship, it's all about investing time, and money. And since I don't have a cent, I turn to what I have plenty of: time... Well, when the kids are asleep, that is.